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● A customized program for human resource professionals and business leaders with practical examples from inside their organization and industry

● A ground-breaking and easy-to-understand model for recruiting, selecting, and retaining today’s talent in an aging and changing work force

Today’s employees are searching for more than just a paycheck . . . they are looking for a workplace that offers them the chance to excel, a place where their ethics and values are supported, and the opportunity to make a difference. The session offers common sense ideas (that aren’t necessarily common practice) that won’t cost a lot of dollars and cents, and offers proven strategies for motivating and retaining the best employees. Learn more about: ● What factors contribute to employee satisfaction, motivation, and retention,

● How to listen and communicate more effectively with your staff,

● What awards and incentives are the most meaningful to today's employees,

● What is spirit in the workplace, and why making a difference is as important as making a living.

Catherine D. Fyock, CSP, SPHR, is an employment strategist providing speaking, educating, and writing on the issues of an aging and changing work force. She combines her talents as speaker and her knowledge of work force issues to provide innovative and inspirational learning events, and to help organizations attract top talent, reduce turnover, and improve productivity in a volatile labor market. A dynamic speaker and seminar leader, Cathy has provided over 200 national seminars for the Society for Human Resource Management, including presentations at each of their past seventeen annual conferences. As a Certified Speaking Professional (CSP), Cathy has demonstrated her dedication to excellence in speaking.

Before starting her consulting business, Cathy was director of field human resources for Kentucky Fried Chicken Corporation, where she was instrumental in the development of many key programs for recruiting and retaining employees, including The Colonel's Tradition—KFC’s national initiative for employing older workers.

A noted lecturer and seminar leader, Cathy is an active member of the Society for Human Resource Management. She has served as Chair of the national committee for training and development, as President of the board of directors for the Human Resource Certification Institute, and as President of the Consultant's Forum board of directors. She was a member of the CSP Council for the National Speakers Association, and is a past president for both her NSA chapter and her local SHRM chapter. She has her undergraduate degree from Western Kentucky University, and a master's degree in Personnel Management from the University of Louisville, where she has taught personnel management. The Louisville SHRM chapter honored her with their first annual Award for Professional Excellence.

Cathy has authored numerous articles and is a featured columnist for trade publications. She is the author of America's Work Force is Coming of Age: What Every Business Needs to Know to Recruit, Train, Manage, and Retain an Aging Work Force; Get The Best: How to Recruit the People You Want; and The Managing Diversity Series modular training programs; and UnRetirement: A Career Guide for the Retired...the Soon-to-Be-Retired...the Never-Want-to-Be-Retired.

In her spare time, Cathy loves to sing! She has sung professionally with the Kentucky Opera Company, and in a one-woman show titled, “Dream It! Achieve It!” that was the featured opening keynote for the SHRM Leadership Conference. She solos with her church choir, and can often be coaxed to sing in night clubs, karaoke bars, and most anywhere she has a willing audience!

Cathy volunteers as a reader for Recording for the Blind and Dyslexic and as a trainer/consultant for Wesley Manor. She loves to travel with Jim, her husband of 27 years.

Helping you recruit and retain employees in an aging and changing work force

Cathy Fyock is an employment and staffing strategist assisting organizations in the development of creative strategies for recruiting, selecting, and retaining employees in an aging and changing labor market. She helps organizations attract top talent, reduce turnover, and improve productivity in a volatile labor market.

"Recently a business partner wanted a more thorough and thoughtful process for interviewing and selecting new employees. And, he wanted it NOW! I asked Cathy to work on this project due to her flexible approach and experience in this area. Cathy worked closely with us to develop a user-friendly competency-based process. She then conducted training sessions with our managers to help them use the new process successfully. Both the new process and the training were big hits, and completed ahead of schedule!"  Kathleen O. Carroll, SPHR Here's how Innovative Management Concepts has assisted organizations such as St. Dominic Hospital, KFC, Hardee's Food Systems, Bridgestone/Firestone, Anthem, Kroger, Federal Express, AT&T, and many others in meeting their specific employment and staffing needs: Tailored, targeted training for your management team on creative strategies for recruitment and retention of qualified employees, Pre-employment interview guides to help managers ask consistently great questions to assess the best candidates, Recruitment/Retention strategy plan report, including recommendations for specific staffing activities, as well as detailed suggestions for design and implementation of each activity, Brainstorming activities with key management staff for developing winning strategic positioning for the entire employment process, Hands-on assistance in the delivery of specific staffing programs, including open houses, telemarketing programs, career workshops, attitude surveys, exit interviewing, and other tailored programs. Innovative Management Concepts can also offer various packages of services designed to meet your comprehensive needs for staffing and employment. Choose from three option packages:

Option One: Brainstorming/Consultation Session

You need ideas, and you need them quickly! IMC can work with you and your team to create strategies you can put into place immediately.

Option Two: Brainstorming/Consultation Session and Detailed Recommendation Report

With this package of services, IMC will follow-up the consulting session with a Recommendation Report, detailing the specific strategies needed to meet your employment objectives.

Option Three: Brainstorming/Consultation Session, Detailed Recommendation Report, and three on-site days

This package offers the brainstorming session and follow-up report, and adds three days to be used as your organization needs--for follow-up consultation, training, or implementation of suggested activities.

Call today to see how Innovative Management Concepts can work with you to innovatively meet your important employment and staffing goals.

Typical Consulting Assignments Prepared a one-day lecture/brainstorming session on recruiting entry-level hospital employees (foodservice, housekeeping, nurses' aides) and nursing staff, followed with a recommendation report on employment strategies. Developed values-based selection criteria for employees, and provided training for all managers on behavioral interviewing. Continue to provide ongoing training in selection and retention.

"Cathy Fyock has provided our hospital with excellent consulting services over the past four years. Her training programs conducted for our management and supervisory staff have been very meaningful and valuable. We have been especially pleased with the work she has done with identification of institutional values and their integration with performance management and behavioral interviewing. I attribute increased employee satisfaction, retention levels, and business successes in part to the processes implemented with her assistance.

Cathy stands apart from many consultants in her ability to focus her knowledge and expertise on unique organizational needs. She knows the HR needs of today’s businesses and creatively applies her skills to help us add value to organizations. I highly recommend her." Lamar Nesbit, Senior Vice-President St. Dominic-Jackson Memorial Hospital, Jackson, MS Media Credentials Faculty for the American Bankers Association video training subscription training program—American Financial Skylink Faculty for Hospitality Television—video training subscription series Quoted in USA Today, Wall Street Journal, Worth, HR Magazine, Ideas and Trends, Nation’s Restaurant News, Bank Personnel News, Telecommuting Review, The Courier-Journal, Journal, Recruiting Trends, Human Resource Management News, Human Resource Executive, communication briefings, Bankers News, Business First, Restaurant Business, Employment and Training Reporter, Aging Today, Personnel Journal, Business Week, American Management Association, Nation’s Business Appearances on local radio and television programs discussing work force issues Authored articles and book reviews for HR Magazine, Employment Today, The Human Resources Professional, Training and Development Journal, Journal of Financial Planning, Aging Today, AMA Small Business Reports, Journal of Career Planning and Employment, Prentice Hall Personnel Manager’s Letter, Nation’s Restaurant News, The Bottom Line, HR Focus Featured columnist for Restaurant Personnel Management, Hospitality Human Resources, CAS Retailer, HR Horizons Frequently Asked Questions Recruitment

Given the current economy, how hard is it to recruit qualified employees today?

How is recruitment like marketing? What marketing principles can be used to attract top talent?

It is legal to target market for recruitment? What does the EEOC say about targeting specifications?

How can employers attract “passive” job seekers—those who aren’t actively seeking a new job?

What PR strategies can be used in recruitment?

How can managers develop recruitment partners, including government partners?

Selection Is “warm body” hiring still an issue today? Why is it so hard to select the “right” candidate? What are some of the “illegal” questions in the employment interview? How can they be avoided? What are the tactics to evaluate whether the organization is “customer-service” friendly? What are the common pitfalls in conducting an employment interview? Is there really a benefit in conducting reference checks? Retention Why is retention still one of the key strategic issues facing HR and management today? Isn’t pay the ultimate solution for employee retention? What other tools do managers have for keeping great employees? What can employee relations borrow from customer service? How are the two alike? What are the communications issues in creating an ideal workplace? What role does flexible scheduling having in retaining top talent? How can the organization’s mission be linked to the HR strategy? How can managers provide “inexpensive compensation” to employees? What role does employee development and succession planning play in employee retention? Older Workers Why should employers be concerned with employment issues for older Americans? Why are employers still so reluctant to develop strategies to recruit and retain older workers? What are the common “myths” or misconceptions about hiring older workers? What should organizations do to attract and retain more older workers? What organizational strategies must be modified to accommodate older workers?