 The
Bodacious Lady!
Bodacious? What do you mean?
Good question! Look up bodacious in the dictionary and you find words like
bold, outstanding, audacious (and not one ta-ta!). For AOL insider Mary
Foley journeying through ten years of constant start-up change, being
bodacious became a personal rallying cry. She found that being a good girl
wasn't good enough to be effective. Successful women today must be
bodacious!
Bodacious is a positive spirit of boldly making choices for your success,
she believes. As Mary rose from an $8 an hour customer service rep to the
first head of corporate training for 12,000 employees she learned
important Bodacious Ways. From not taking it personally to thriving in
today's economy to marketing yourself and more.
Being a good girl won't do. Being a b-- won't, either. Mary believes being
bodacious is the answer! Because being bodacious is about being positive,
empowered and in charge of your life. "Especially in today's constantly
changing world where we have to keep asking ourselves 'what makes sense
for me now?'", she says. "That's why I call this environment the Now
Economy and I believe that bodacious is the voice of today's successful
Now Economy woman."
Mary wanted to share her lessons learned. It started with her book
Bodacious AOL Insider Cracks the Code to Outrageous Success for Women
(AMACOM, 2001) co-authored with Martha Finney. For many it has become
today's career manual for successful women.
Can Men be Bodacious?
Absolutely! Because as individuals we all want to feel fully alive and in
charge of our lives. Mary has written her book Bodacious! mainly for women
because she's intimately familiar with the experience and wants to be
authentic. Still, many men have found Mary's bodacious message useful.
What about Organizations or Companies?
Organizations can be bodacious, too, as they need to be gutsy, strategic
and energized to thrive and compete. That's why in addition to her
messages for women, Mary shares how organizations can be bodacious. Her
contribution to the book Rewiring Organizations for the Networked Economy
(Jossey Bass/Pfeiffer, 2002) outlines the characteristics of a
results-oriented company culture based on her AOL experience. She also
speaks to groups on topics such as thriving in the Now Economy, strategies
for sanity in a demanding world and Bodacious Ways for career and personal
power.
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